SEO/SEM (Search Engine Optimization/Search Engine Marketing)
SEO is the art of optimizing content so that search engines such as Google, Bing, and Yahoo can find you when your prospective customers/clients do a search for either your product or services. With the millions upon millions of searches being done every second of the day, and with competition for the first page and top results on SERP (search engine result pages) you want your company to be represented in one of those top five slots. NC2 Digital Marketing Consultants LLC. will make sure every piece of content associated with your brand is optimized and that you are registered with the top search engines for the best results in organic searches.
SEM is paid search advertising which includes PPC (pay per click), display advertisement and retargeting, just to name a few SEM tactics. Depending on your goals and market, SEM can play a valuable role in lead generation and conversion for your business.